28/01/2021
The British government have made so many mistakes during the course of this pandemic; so many that it is quite impossible identify which error was their worst.
I would say that the use of a sexist advert would not be considered the most catastrophic of their mistakes, but it is evidence of the staggering incompetence of Boris Johnson and his inept government.
It is difficult to actually understand how someone could have created such an advert in this, supposedly modern, age. It's 2021, not the 1970s!
But, this isn't down to one marketing consultant. There has to have been a sign-off process that involved the supervisors and managers of the advert's creators. Not only that, but surely there must have been senior members of Johnson's team who were involved; was the mop haired narcissist aware of the content before it was published?
There will be some who say those who have complained are sappy liberals, or 'woke' 'lefties'. Those, I'm guessing, will be the same sort of people who objected to the Sainsbury's Christmas advert showing non-whites enjoying the festive season. To these people, racism is as 'fine' as sexism; their xenophobia spreads across many aspects of life.
And, of course, Brexit has emboldened the people who espouse these abhorrent views. I'm not saying that we didn't have these bigots before the referendum (and the xenophobic campaign that led up to the 2016 vote), or that all those who voted to leave the EU share these views. However, the increase in the number of people who seem happy to publicly share their ugly views has increased massively over the last five years
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